Madonna is the original queen of pop media. Naturally she reigned on the radio, but, as she made her name, her print and TV interviews were also incendiary. Then, as the MTV generation’s breakout star, she helped define the concept of the modern pop video.
Even when the internet was becoming popular she found a way to own it and have fun with it. Her 2000 webcast from the Brixton Academy in London – during which she namechecked the white hot online forum Popbitch – broke viewing records at a point when most fans were still on dialup. In 2003, when her American Life album was being shared on peer-to-peer networks, she uploaded a fake file asking pirates: “What the fuck do you think you’re doing?”
Media training is a part of any sensible new popstar’s pre-launch fitness regime, but Madonna didn’t need it. She wrote the bloody book on it.
Then about eight years ago, social media came along. For some time, Madonna was conspicuous by absence. Her reluctance to get involved was, in its own way, incredible. But one still wondered: how amazing would be if Madonna one day simply appeared on Twitter?
One day in 2012 she did just that. By the following year, her Instagram account was also in full flow. At times, her updates have been brilliant. One picture, from May 2013, came with the caption: “Cleaning up before the Met Ball”, and showed a fully glammed-up Madonna wielding a vacuum cleaner in her bathroom.
Source:http://www.theguardian.com/music/musicblog/2015/jan/05/madonna-control-queen-social-media-rebel-heart
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